Though I remained the nominal head of the company, Linda Wright took it over, transforming it into a unique publishing venture. The name Breakfast Serials was introduced. Other authors joined in. Katherine Paterson. Linda Sue Park. Joseph Bruchac, among others. Illustrators Brian Floca, Emily Arnold McCully, Timothy Bush. 

Under Ms. Wright, the growth of Breakfast Serials was extraordinary, eventually reaching a circulation figure of thirty-three million! It probably became—in terms of readers—the biggest publisher in the world. All, as it were, beneath the radar. But just as Breakfast Serials expanded around the world, the US press—under the internet onslaught—virtually tanked. What to do?

Ms. Wright regrouped and has now invented a way to make serialization available online, as Instant Serials. Here, terrific stories and great art are available in serialized form, along with a means of chatting (online, with no smack talk) about the stories. The reader (parent, grandparent, and teacher) sets the release dates of successive chapters. Which means readers will still have to laugh, cry, and wait … a little. Quite amazing.